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Emerging Leaders Program: Recruitment Marketing and ROI
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When: Thursday, June 7, 2018
5:00 PM - 7:30 PM
Where: Vertex Pharmaceuticals
50 Northern Avenue
Boston, Massachusetts  02210
United States
Contact: Karen Murphy

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Parking Information

Vertex Building 1- Address: 50 Northern Ave, Boston, MA  02210. Please enter the parking lot at the One Marina Park Drive entrance on Bond Drive (see map attached) and take a ticket, follow signs to 50 Northern Ave entrance once in the garage. Please check in at the reception desk of the Vertex Building 1 Lobby and you will be escorted up to the 9th floor into the Multipurpose conference room where the meeting will be held. If you have any questions please feel free to call Jennifer, Stephanie’s assistant at 857-443-6193.

Parking is a $36 dollar flat rate if you park before 5pm; after 5pm is $15.00. 


Schedule Snapshot:

5:00 PM – 6:00 PM  Networking
6:00 PM – 6:45 PM  Program, Recruitment Marketing and ROI
6:45 PM – 7:00 PM  Questions & Wrap-up 
7:00 PM – 7:30 PM  Networking

Recruitment Marketing and ROI

Many HR organizations are looking to incorporate marketing tactics into their recruiting strategy.  However, it's hard to tie employer branding and recruitment marketing tactics back to the ROI needed to justify the time and budget for these initiatives.  In this session, we're going to translate how marketers think about ROI into a framework for how HR can calculate a dollars and cents ROI from their employer branding initiatives.  We'll then go through a specific case study as a group to crystallize this framework.

Phil Strazzulla, Founder & CEO, NextWave Hire

Phil is the Founder of NextWave Hire, a software company that allows employers to market themselves as a place to work through better career sites, talent communities, and employee testimonials.  NextWave Hire works with great Boston based companies such as Toast, CarGurus, Circle and many more.

Phil started his career investing in early stage software and internet companies at Bessemer Venture Partners.  After several years in venture capital, he got his MBA at Harvard Business School where he learned to code and focused on starting his own business.


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